Coach: First Step Into Luxury
Many people who now own luxury bags began their collection with a Coach bag as their first step into the world of designer fashion. While people's tastes may evolve, Coach was a brand that made luxury feel accessible at a pivotal time in their lives.
Strategy: Xinru Jiang, Copy: Ahalya Bahuguna, Art Direction: Carly Hansen (Me)
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Experiential
New York Fashion Week
During New York Fashion Week, Coach invites you to walk the red carpet at SoHo with bags that have been waiting to celebrate your life's achievements in style. It's a runway for those daring to dream and achieve. Capture your special moment with Glambot — every accomplishment, big or small, all deserves to be celebrated in the spotlight.
