My name is Carly. I am a lover of art and literature and, more generally, creativity. I am an equal opportunist in the land of creative pursuits. I tend to take more of a holistic approach to my work — I love the whole process. I love watching an ad come to life from start to finish. 

Growing up, I loved art class. It was my favorite part of the school day. It allowed me to be so free in thought and action — it was where I could feel complete. However, when choosing a college major, I chose English and advertising. I loved to write (I still do) and loved ads, and honestly, I wasn’t ready to make what felt like an impossible choice. It was my senior year of college when that choice became clear. All I had to do was think back to when I first fell in love with ads.

I remember when I fell in love with advertising. And I say advertising because it wasn’t just the copywriting; it wasn’t just design but the whole process. I was 15 and recently elected Junior Class President and it was my job to plan and promote Prom. When I say I was the most dedicated 15-year-old you can imagine, I mean it. I ran my team like boot camp, making the perfect campaign. Making the tickets and designing the posters — I wanted it all to be cohesive and perfect, and that was the moment I was hooked. It was a childlike joy and passion that I further developed. From there, I started looking into vintage ads (which I now collect and could talk about all day long), and I knew I wanted to do that. Not much has changed in this regard since I was 15, except that my passion has only grown. The more I studied art direction, the more projects I worked on, the more certain I became: art direction was the right choice, and that choice didn’t feel impossible but painfully easy.

I became a firm believer that little things lead to bigger things, and the things you create, no matter how small they may seem in the moment, can have a monumental impact on others. So, I have continued to write, even if only five people read it, and I continue to create because you never know the effect your art may have on the world.